Big Data analytics is the process of collecting, organizing and analyzing large sets of data (called Big Data) to discover patterns and other useful information. Big Data analytics can help organizations to better understand the information contained within the data and will also help identify the data that is most important to the business and future business decisions. Analysts working with Big Data typically want the knowledge that comes from analyzing the data.

The Benefits of Big Data Analytics

Enterprises are increasingly looking to find actionable insights into their data. Many big data projects originate from the need to answer specific business questions. With the right big data analytics platforms in place, an enterprise can boost sales, increase efficiency, and improve operations, customer service and risk management.

To analyze such a large volume of data, Big Data analytics is typically performed using specialized software tools and applications for predictive analytics, data mining, text mining, forecasting and data optimization. Collectively these processes are separate but highly integrated functions of high-performance analytics. Using Big Data tools and software enables an organization to process extremely large volumes of data that a business has collected to determine which data is relevant and can be analyzed to drive better business decisions in the future.